Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged.

Here’s a comprehensive guide on making an early dent with your mobile marketing plan.

ALSO READ: How to Avoid Mobile App Marketing Mistakes

1. Know Your Audience

If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then design for them. Here are some factors to consider:

  • Age range
  • Interests
  • Tech-savviness
  • Industry

2. Don’t Overlook Keywords

App store discoverability is a huge factor to consider when you’re launching your app. At least63% of iOS users search for apps organically, and a whopping 83% of all iOS apps are “Zombie Apps” that are essentially invisible in an organic App Store search. These stats underline the importance of keyword research and optimization. Aim to attract as much organic traffic to your site and app as possible by examining industry trends and staying up-to-date on app store optimization strategy.

3. Build an Online Presence

Enhance your app’s online presence as much as possible by showcasing it on your website and incorporating it into your other marketing channels. You can even go so far as creating a comprehensive website for the app itself. Here are a few more detailed ideas to consider:

  • Landing Page: Dedicate a page of your front-end website to your mobile app. Include download links or scannable QR codes that lead visitors straight to the app store listing. Emphasize its benefits to the user, like cost-savings and insider product info, in addition to simply listing the features. Screenshots and promo videos are big selling points as well.
  • Blog Articles: Leading up to launch, post regular updates and sneak peeks on your company blog. Post-launch, continue to share the latest feature updates and user insights to capture the attention of new customers.
  • Banners: Design clickable website banners that convey essential info and link through to actionable content, like the download link or an app release blog post.
  • Emails: Add regular app update emails to your drip campaigns. You can pull content from your landing page and reframe it to work seamlessly within your email marketing campaign.

4. Schedule Your Launch

An app launch done right can bring a storm of downloads. Put your launch day on the calendar and begin advertising your “Official App Launch” to customers and leads. Create a social media buzz around it, promising exclusive offers and sending teasers out far and wide. When launch day arrives, offer special deals to the first users to download. Before you know it, you’ll have hundreds of customers with your app in their hands.

5. Hear Your Customers

At the first stages of your app’s release, listen closely to customer feedback. It helps to include a response form in your app and on your site. Regularly read over the app store store reviews—and ask loyal customers for positive ones— plus pay attention to common complaints. Keep these communication channels open in the long-run so you can continue revising and improving your app’s ratings, ultimately better serving your user base.

6. Consider Videos

Videos are a great way to demonstrate your app’s capabilities. They go further than words and screenshots can, providing a real glimpse into the user experience. Create a short promo video that tours the app’s UI, but avoid low-quality production at all costs—no video is better than shoddy video, and if you don’t have the resources to dedicate to it then you’re better off sticking to print. With short and clear videos, you can popularize your app on sites like Facebook, Twitter, Vine, and Instagram. The clip may not go viral, but you’re likely to nab some downloads and add a dose of professionalism along the way.


Entrepreneurs should consider building their business around mobile apps—data shows that nearly 45% of all Americans own a smartphone, plus 2 billion users worldwide. Compared to local business and marketing strategies, there is no denying that the potential clientele base of mobile far exceeds that of any other area or industry. Mobile apps have surpassed the desktop and laptop; 89% of consumers use their smartphones to make purchases. Entrepreneurs should take this information as a core indicator of where their business should be grounded.

Mobile apps are always within reach

People spend nearly 37.5 hours per month on their phones now. By having an app, you are literally putting your business’s services in their hands. Where the normal person does not carry a computer everywhere they go, about half of the American public does carry a smartphone around. Availability and accessibility are crucial parts of building up your company.

Build your brand with mobile

In 2015, Google implemented a mobile friendly algorithm into their SEO that benefits mobile websites more than desktop only sites. If you’re building a website, having a mobile site is a must. Start where the market is dominant.

Mobile media builds your brand not only by providing you with great SEOs and SERPs when coupled with a webpage and mobile app, but also because mobile apps are easily shared. To explain: If you have a mobile app that is downloaded onto a phone or offered on Instagram and a person likes that app (Person A) then they are more likely to share that app with someone else (Person B) or to post that app to their social media (infinite market possibilities).


Mobile apps optimize and target your clients better

If you build your mobile app with targeting and marketing in mind, you will quickly be able to adjust your marketing strategies to fit those which are actually interested in your product. If you have the intention of selling your product to one demographic, but find that another prefers the app, you can easily view this information and adjust your marketing accordingly. Mobile apps are 100% data driven and make branding/marketing strategies simpler and better.


Should you abandon it all?

Mobile apps are not a magic lamp. You will have to conduct regular business and marketing strategies in order to be successful. Social media integration, email marketing, promotional materials and other forms of brand promotion will be needed. The market does show, however, that 46% of smartphone users cannot live without their device and that 86% of all people shop through a mobile app.

Start with making your mobile app, collect data, revise, redevelop and update. The same concepts for business can be applied here, the only difference is that mobile apps are proven to be effective while traditional business marketing is dwindling. Should you as an entrepreneur build your business around a mobile app? The real question is: what are you waiting for? Let’s show you the possibilities contact us.